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Nigerian startup to power major international streaming music platform

Fri, 19 May 2017 11:10:08 -0400    Africa general music streaming Tech Top Stories West Africa World
Nigerian startup to power major international streaming music platform
Nigerian startup to power major international streaming music platform


Nigerian tech PublicVine to power Big Machine TV(Image source: Billboard)

Big Machine Label Group (BMLG) announced yesterday that Nigerian founded startup, PublicVine, will be the technology provider powering BMLG’s branded streaming media platform, Big Machine TV--the first label-operated streaming media platform is paving the way for a shift in the music industry.

By choosing PublicVine as its platform-as-a-service (“PaaS”) technology provider, BMLG has launched a full-featured media platform for their videos, live streaming, behind-the-scenes experiences, and other unique content. Big Machine TV ( is currently available worldwide on laptop, mobile web, and in both the Android and Apple app stores.

BMLG is now the first notable music label to operate its own streaming platform and offer fans across the world a personalized way to access content from their lineup of superstar talent. By using PublicVine’s PaaS technology, Big Machine TV is poised to be the most immersive digital experience for fans of BMLG’s artists including Taylor Swift, Reba, Florida Georgia Line, Thomas Rhett and Rascal Flatts.

PublicVine empowers enterprise clients to launch streaming media platforms and create engaging, dynamic and interactive experiences based on the client’s specific content catalog. Its plug-and-play PaaS technology is powerful, flexible and easy to use. Clients don’t need technical know-how because there’s no API or SDK to integrate, implement, or deploy. After a 15 minute registration, the client’s platform is ready to be branded, populated, and launched. Designed by Nam Mokwunye, while a fellow at Stanford University, PublicVine is constantly developing new features to accelerate revenue generation for clients across verticals. The MusicPaaS technology that powers Big Machine TV is but one flavor of PublicVine’s PaaS technology.

“Label-operated platforms like Big Machine TV represent the future of streaming music and we’re excited about the potential.” explained Nam Mokwunye, founder and CEO of PublicVine. “BMLG is an ideal client with whom to work, so we’re honored to power Big Machine TV with our MusicPaaS technology.”

“It’s important for us at Big Machine to super-serve our fans and PublicVine’s technology allows us to get our artist content to the fans faster, no matter which device they use,” said Big Machine Label Group President/CEO Scott Borchetta.

The announcement comes as audio and video streaming is set to take off. Recent research from Reuters estimates video streaming will account for 70% of mobile network traffic by 2021 while Nielsen recently revealed that overall streaming rose three percent in 2016, propelled by a seventy six percent (76%) increase in on-demand audio streams.

Staff Writer